UrbanPlan for Universities aims to develop land use professionals–developers, planners, architects, investors, and policy makers–who are more sophisticated and effective when they enter the workforce. UrbanPlan moves students from a theoretical and ideological understanding of their discipline to the practical realities and demands of the development team and process. In addition, the module is a challenging team building exercise and introduction to ULI and key leaders in the industry.
Students address challenging financial, market, social, political, and design issues, develop a pro forma, and create a three-dimensional model of their plan. The module culminates when the teams present their proposal to a “City Council” of ULI members that awards the development contract to the winning team.
Who should join a workshop?
In UrbanPlan for Universities & Professional Development, the primary target is graduate students whose focus is land use: city and regional planning, business, real estate, architecture, and law. It can also be an effective corporate team building and learning & development tool used to educate and remind professionals how the different areas of expertise within organizations tie into land use.
How UrbanPlan Works in the Classroom
At strategic times during the project, land use professionals who have been trained in the UrbanPlan curriculum, interact with the student teams. Through the Socratic method, these volunteers visit the teams and challenge the students to think more critically about the UrbanPlan issues and the specific responsibilities of their “roles” (Finance Director, Head of Sales & Marketing, Head of Planning, Head of Partnerships, Director of Sustainability).
UrbanPlan volunteers engage in interactive discussions with students on the member’s own project work or specific professional challenges. Through thoughtful questioning, the presenter helps students relate these issues and decisions to struggles the students are experiencing in UrbanPlan.
UrbanPlan volunteers hear student presentations, challenge their proposals as would happen in an actual city council hearing, and award the development contract to the winning development team.