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  3. ULI Hines Student Competition – Asia Pacific

2025 ULI Hines Student Competition Asia Pacific Jury

Choon Fah Ong (Co-chair)

Adjunct Professor, NUS Cities, National University of Singapore

Choon Fah is a ULI Global Governing Trustee, Immediate past Chair of ULI Singapore, member of the ULI Singapore Executive Committee and the ULI Asia-Pacific Learning Sub-group. She is Adjunct Professor and member of the Institute of Real Estate & Urban Studies at the National University of Singapore and member of Council for Real Estate Agencies. Beyond real estate, Choon Fah’s wide-ranging interests include the arts, education and lifelong learning.

Peter Hyland (Co-chair)

Director, Urbis

Peter has had a 35-year career in building and leading professional services companies, providing advisory services related to urban planning and development, urban economics, and real estate strategy, to the public and private sectors. In 2000, Peter was the founding Regional Director of Urbis in Queensland, and in 2016 established Cistri, the international arm of Urbis, based in Singapore. He has now returned to Australia and has taken a position as Director of Planning in the School of Architecture at the University of Queensland and remains a Strategic Advisor Director to Urbis, based in Brisbane. He has undergraduate and post graduate qualifications in urban planning and urban economics and is regarded as one of the Asia-Pacific’s most respected urban land use strategists.

He has led major projects across Australia, the Asia Pacific, the Middle East, and the United Kingdom. His ability to marry urban planning and economic considerations has made him a trusted advisor internationally to major private and public companies and all levels of government.

Sefton Campbell

Managing Director, Conceptual Construction Asia Pacific, Hines

Sefton is Managing Director, Head of the Conceptual Construction Group for the Asia Pacific region. In his role, he is responsible for market analysis, competitive benchmarking, architect and consultant selection, design management and coordination, bidding, contracting, and preconstruction phase
management across the Asia Pacific region. Sefton joined the firm in 2022 with more than two decades of experience across a diverse range of asset classes, including urban regeneration, mixed-use, commercial high rise, residential high rise, health, retail, and transport in pre-construction, design, delivery, and execution capacities.

As Managing Director of Conceptual Construction Asia Pacific, Sefton leads a collaborative team of industry subject matter experts who are recognised for incorporating best-in-class practices in risk mitigation and project delivery. The primary aim is to set new quality standards, innovation, sustainability,
and long-term value.

Chris Fjelddahl

Partner, Eight Partnership Ltd.

Introduced by a well-known competitor as one of Asia’s ‘rock stars of design’, Chris founded Eight in 1993. Having worked intimately with CEOs for over 25 years on brands ranging from Apple to Cathay Pacific, Chris has developed strong ties with renowned “captains of industry” in Asia and globally. He is often called to provide guidance on big branding questions, such as articulating business purpose, launching and sunsetting brands, rejuvenating tired brands and reorganising brand portfolios.

Respected for his strategic acumen, creativity and eye for aesthetics, Chris provides advisory to business leaders and families in Asia. Chris also serves as a non-executive board member for several companies, including property firm Odin in Japan.

Phil Kim

Chair, Managing Director Asia Pacific, Jerde Partnership, Inc.

Phil Kim leads Jerde’s evolving places practice, rejuvenating global cities through the process of Urban Regeneration.

Core to the effort are innovations in strategy, retail & entertainment, vertical cities, building social sustainability and the value of place. Langham Place, Roppongi Hills and Quay Quarter Sydney are notable projects representative of people-based designs drawing over one billion annual visitors to Jerde projects around the world.

He is currently the Chair of ULI Foundation HK and the impact education program UrbanPlan with over two thousand students in Asia, Past Chair of ULI HK, a Global Trustee and an Asia Pacific Executive Committee Member. He is also a Founding Member of the Institute for Sustainable Urbanisation.

Connie Peng

Head of Real Estate, Blackrock China

Head of Real Estate for Blackrock China. Report to Global Investment Committee, Connie is responsible for the formulation and execution of Blackrock ‘s real estate investment strategy in China. She oversees all real estate related activities, including investor relationship management, acquisition, asset management, financing and disposition.

Rishi Raj

COO, Max Estates

Rishi has 25 years of experience cutting across research, consulting, corporate & business strategy, business building and P&L ownership in different roles with McKinsey & Company, a leading global management consulting firm, and with Max group, a leading business house in India. Rishi currently serves as the COO of Max Estates, which is one of the leading real estate development companies in Delhi NCR.

In his current role, Rishi is responsible for strategy, growth (organic & inorganic), construction & development, sales & marketing, digital & IT, strategic cross functional initiatives (e.g. ESG, SOPs) interface with regulatory authorities, engagement with investors & media, and overall P&L of the real estate business (commercial and residential asset classes).

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