ULI Experience the Experience Forum – Retail, Hospitality, and Everything in Between

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February 13, 2020
February 14, 2020


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The Forum is open to ULI Full Members and by-invitation only. Find out more about ULI’s membership types and benefits or upgrade your membership to join the Forum.


Date: 13 –14 February 2020 (Thursday & Friday)
Venue: Gaysorn Urban Resort, Bangkok
Address: 127 Gaysorn Tower, 19th-20th Floor, Ratchaprasong Rd, Lumphini, Pathum Wan District, Bangkok 10330, Thailand

ULI Asia Pacific’s new Forum: ‘Experience the Experience Forum – Retail, Hospitality, and Everything in Between’, is a one-of-a-kind forum exploring the importance of user ‘experience’  in commercial real estate. What does ‘experience’ mean in practice, what is the value proposition, and how is the definition of mixed-use property evolving as a result?

Discussions will address a number of key themes, including:

  • “Experience, Demographics & Beyond”
  • “Blurred lines – Hospitality x Retail x F&B”
  • “Do We Need Experience to Make Returns?“
  • LINE: a Case Study – The Merging of Online and Offline Retail”


13 February (Thursday) – Forum Day:

08:30 – 10:00  Exclusive Small Group Breakfast Hosted by Industry Leaders

Program at Gaysorn Urban Resort

10:30 – 10:40  Opening and Welcome Message by the Forum Co-Chairs

10:40 – 10:50  “Welcome to Gaysorn Village”
                         Speaker: Khun Charn Srivikorn, CEO, Gaysorn

11:00 – 11:20  Setting the Stage – “Experience, Demographics and Beyond”
                         Speaker: Barrie Barton, Founder, Right Angle Studio

11:30 – 12:00  “Blurred Lines – “Hospitality x Retail x F&B” – Discussion on Hotels of the Future
                         Speakers: George Hongchoy, CEO, Link REIT
________________________Jonathan Zeman, CEO, Lan Kwai Fong Group
                         Moderator: Chris Fjelddahl, Founder, 8 Partnership

12:00 – 13:15  Networking Lunch

13:15 – 13:45 LINE: a Case Study – The Merging of the Online & Offline Retail

13:45 – 14:45  “Does Design Drive Experience or Experience Drive Design”
– Discussion on the New Mixed-use Models
                         Speakers: Khun Charn Srivikorn, CEO, Gaysorn
                                           Kevin Roche, Global Head of Retail, Woods Bagotot

                         Moderator: Phil Kim, Managing Director Asia Pacific, Jerde Partnership

14:45 – 15:30  “What Do Retailers Want” – Panel  Discussion with Leading Retail Brands on How They Create Experience

15:30 – 16:00  Coffee Break

16:00 – 16:30  “F&B of the Future”

16:30 – 17:15  “Do We Need Experience To Make Returns? “ – A Conversation with Investors on How Their Perceive Experience and Translate it to the Bottom Line
                        Moderator: Susheela Rivers, Global Co-head of Real Estate, DLA Piper

17:15 – 17:45  Closing Discussion

17:45 – 18:45  “Sunset Cocktail Hour” on Urban Resort Terrace

19:00 – Late   Experience Dinner


14 February (Friday) – Study Tour Day:

09:00 – 12:00  Curated Tour of Icon Siam and The Jam Factory

12:00 – 14:00  Networking Lunch and Concluding Speaker



Early Bird (Ends on 31 December 2019)
USD 1,000

Regular Rate (1 January 2020 onwards)
USD 1,200

Are you a Corporate Member? You are entitled to a 15% discount. Contact asiapacific@uli.org for more information.

Become a Sponsor

Don’t miss out this unique opportunity to showcase your brand with a bespoke group of leaders in the real estate industry. Learn more.

For questions, please contact asiapacific@uli.org.