Hawaii tourism expert Frank Haas shall give highlights of 2019 – the year of >10 million visitors to Hawaii (>2 million Japanese tourists with major Japanese hotel, office, and retail investments). The following year 2020 due to COVID-19 Hawaii experienced an unprecedented drop in tourism and the highest U.S. state unemployment rate. Now that COVID-19 revealed the fragility of Hawaii tourism, Frank shall present post-COVID "Smart Hawaii Tourism" concepts with implications for Japanese tourism strategy. Amidst a surging 2020 residential market (single-family home median home prices rose on every major Hawaii island), Hawaii commercial real estate – Hotel, Office, Retail, Industrial -- was impacted by the free-falling economy. Hawaii commercial real estate advisor Ray Tsuchiyama (with extensive Japan business ties) shall review 2020 – 2021 Hawaii vacancy data and examine the potential for the COVID-19 vaccine as the key for Hawaii’s commercial real estate recovery in 2021 via tourism and consumer spending, as well as possible longer-term consequences.
Frank Haas had roles in Hawaii tourism industry marketing, government, and education – and is called upon frequently by global media for insights regarding tourism/hospitality industry. Frank served as Vice President of Marketing for the Hawaii Tourism Authority, the state agency for tourism management, with an annual marketing budget of $US50 million. For Hawaii Tourism Authority, Frank was a key part of the planning teams for the 2005-15, 2015- 20, and 2020-25 strategic plans. He has also worked on plans for Oahu Visitors Bureau, Singapore Tourism Board (a 25-year plan), Tourism Authority of Thailand, Agence Du Sud for the Kingdom of Morocco, and many private sector companies. Frank served as Dean of the Hospitality, Culinary, and Business programs for Kapiolani Community College (part of the University of Hawaii system). He has been engaged to deliver training programs in Abu Dhabi (for the Abu Dhabi Tourism Authority), West Java Indonesia, Singapore (the Singapore Workforce Development Agency), Thailand (Tourism Authority of Thailand Sustainability Training), and others. He is currently a partner with GUILD Consulting, a Hawaii-based consulting firm that recently completed a “Third Decade” strategic plan for the University of Hawaii system. He holds a BA and MBA in Marketing from the Kellogg Graduate School of Management at Northwestern University.
Ray Tsuchiyama launched his career with Hawaii Big Five firm Castle & Cooke in residential, industrial park and resort development. He was head of the Japan division for Colliers International and led Hawaii commercial brokerage for Mitsui Real Estate Sales. Returning to Hawaii after two decades in Tokyo (former head of the Japan Office for the Massachusetts Institute of Technology in R & D management with leading Japanese firms, including Toyota, Mitsubishi Electric, Sony, and Hitachi, plus a Country Manager role with AOL and senior consultant to Google), he is currently Real Estate Advisor at Cushman & Wakefield ChaneyBrooks, Hawaii’s oldest real estate firm. His essay on Hawaii architect C. W. Dickey won the AIA prize for “best essay on Hawaii regional architecture”, and he has also published in the Honolulu Star-Advertiser, New York Times and Nikkei Weekly; he has been quoted in Newsweek, Financial Times, and Toyo Keizai Shimbun. He holds a BA interdisciplinary degree from Western Washington University and a MA degree from the University of Massachusetts at Amherst and has lectured at the Waseda University MBA program, Tokyo Institute of Technology, and Stanford University. He was the recipient of the East-West Center “Honor Award” for “contributions to Asia-Pacific relations”; he was born in Hachinohe, Aomori Prefecture (with Kumamoto and Hokkaido family roots).